Wednesday, 4 August 2010

Thames Valley University to become the 'University of West London'

The TVU which was granted university status in 1992, has been granted permission by Privy Council to officially change its name to the 'University of West London'.The university website reports that the new name will be introduced across the University this October accompanied by a new brand and logo. This will coincide with the installation of a new Chancellor and a celebration of a 150 year milestone for education in Ealing. Current Thames Valley University students and applicants will not be required to take any action and a new UCAS code will be introduced for those applying to study in 2011.
Brunel unsuccessfully had a legal battle with the TVU for the name, last week the BPP, the popular Accountancy and Law training provider and training materials publisher became University College amid University funding and job cuts universities are competitively working to to build up reputation and generate extra revenue sources, having "London" in the name of the University is a strategic branding move but the university has insisted that it was a strategic move saying its operations moved in to west London locations, Ealing and Brentford campuses
It is noted that TVU has come up top in league tables from other modern London Universities such as East London
We wish it is not mere re branding, we wish as its mission it shall shed strong focus on employer engagement, in particular, vocational and professional education in a variety of national and international arenas. 

Rushdy Razak






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